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Why do we need to have our listeners enable a skill prior to using it?

Specific content, such as a radio station on TuneIn or IHeartRadio, is only accessible by their call letters which makes them hard to find if listeners don't know the call letters or are not used to referring to the station by call letters.  In the case of TuneIn or IHeartRadio, these skills come auto-enabled, but you have no control over how your content is accessed or what content is accessed.

Creating a custom skill will ensure that your listeners end up in the right place and you can control what content they have access to.  All custom skills must be enabled, think of it as downloading an application on your phone in order to use it.

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  1. Max Weiner

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